WHO WE ARE
Player Culture is a full-service firm that focuses on management, endorsements, marketing, and licensed consumer products. Player Culture has over a decade of experience in the sports industry, and takes pride in always putting the player's needs first. Our team will deliver a multitude of opportunities to elevate your brand, and continue to create stories and fan experiences to add to your legacy.
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JOIN THE CULTURE
SERVICES
LICENSED CONSUMER PRODUCT AGREEMENTS
PC will deliver an assortment of licensing opportunities. All of our deals will be catered specifically for you. We will work aggressively to get you the highest royalty rates available and some deals will include up front minimum guarantees.
MARKETING & ENDORSEMENTS
PC will provide more value to your personal brand by increasing consumer relationships and brand loyalty. Social media campaigns and effective promotional techniques will be implemented to execute a strong brand awareness.
MEMORABILIA DEALS
BRAND DESIGN & APPAREL COLLECTION
PC will deliver an assortment of memorabilia opportunities and will work aggressively to get you the highest price per signature.
Our goal is to enable our clients to create and design their own brand by communicating their story and personality to fans.
SOCIAL MEDIA PLATFORMS
PC will use best practices to ensure the most exposure and engagement for our clients. Through these efforts Player Culture strives to expose athletes to a wider audience, enticing consumers who come across our platforms to learn more about his products and shop online.
WAREHOUSE & FULFILLMENT
PC services include receiving, packaging, storing and delivering capabilities of all different types of merchandise.
CLIENTS
Edgerrin James
A former NFL running back who played 11 seasons. He played college football for the Miami Hurricanes. He was drafted by the Indianapolis Colts fourth overall in the 1999 NFL Draft. EJ also played for the Arizona Cardinals and Seattle Seahawks. The AP NFL Offensive Rookie of the Year in 1999, he earned four Pro Bowl selections and four All-Pro selections. Edge is the Colts' all-time leader in career rushing yards, attempts, and touchdowns. He is 13th on the all-time rushing list, and a member of the 10,000 Yards rushing club. He was elected to the Pro Football Hall of Fame as a member of the Class of 2020.
Patrick Surtain
A former NFL cornerback who played 11 seasons. He played college football for the Southern Miss Golden Eagles, and was selected by the Miami Dolphins in the second round of the 1998 NFL Draft. Pat also played for the Kansas City Chiefs. During his career he was a two time All Pro and earned two Pro Bowl selections. In 2016, Surtain became head coach at American Heritage School.
Champ Bailey
A former NFL cornerback who played 15 seasons. He played college football for the University of Georgia, where he earned consensus All-America honors. Champ was drafted by the Washington Redskins in the first round of the 1999 NFL Draft, and also played for the Denver Broncos. He was selected to 12 Pro Bowls in his career, the most ever for a cornerback. He holds the current NFL record for most passes defended, with 203. In 2019, he was elected to the Pro Football Hall of Fame in his first year of eligibility. Bailey is widely considered one of the greatest cornerbacks in NFL history.
Ty Law
A former NFL cornerback who played 15 seasons. He played college football at the University of Michigan, and was drafted by the New England Patriots 23rd overall in the 1995 NFL Draft. Law is a two-time All-Pro, a five-time Pro Bowl selection, a Pro Bowl MVP, and he won three Super Bowls with the Patriots. His 53 career interceptions rank 24th all-time in NFL history; he is widely regarded as one of the best defensive backs of all time. Law was added to the New England Patriots Hall of Fame as its 20th member and was inducted into the Pro Football Hall of Fame as a member of the Class of 2019.
Guardianship Of Sean Taylor
A former NFL safety who played 4 seasons. He was selected by the Redskins as the fifth overall pick of the 2004 NFL Draft. As a high-school player, Taylor led Gulliver Prep to a Florida state championship and rushed for a state record 44 touchdowns in a season. He played college football as a defensive back for the University of Miami, where he was a member of the Hurricanes' 2001 BCS National Championship team and earned unanimous All-American honors. Sean earned two Pro Bowl selections and one All-Pro selection. He's a member of the Washington Ring of Fame, and one of their 80 greatest players of all time. His locker at Redskins Park was encased in Plexiglas and left the same way Taylor had left it, and in 2020 a road leading to FedEx Field was re-named to Sean Taylor Road in his honor.
Tony Dorsett
A former NFL running back who played 11 seasons. From Western Pennsylvania, Dorsett attended the nearby University of Pittsburgh, where he led the Panthers to the national title as a senior in 1976 and won the Heisman Trophy. He was the first-round draft choice of the Cowboys in 1977, the second overall selection. Dorsett was the NFL Offensive Rookie of the Year, Super Bowl Champion, 4x Pro bowler, 3x All-Pro, and a member of the Dallas Cowboys Ring of Honor. He is a member of the Pro Football Hall of Fame, and the College Football Hall of Fame.
Jon Vilma
A former NFL linebacker who played 10 seasons. He played college football at the University of Miami, winning a National Championship in 2001. He would go on to be drafted by the New York Jets in the first round of the 2004 NFL Draft. Vilma won a Super Bowl championship with the New Orleans Saints. During his career he was the NFL Defensive Rookie of the Year and earned three Pro Bowl selections. Jon currently serves as a color analyst for the NFL on Fox. Vilma was inducted to the New Orleans Saints Hall of Fame in 2017 and, elected as a member of the Orange Bowl Committee in 2018.
Patrick Surtain II
A current NFL cornerback. He played college football at the University of Alabama where he was a All American, SEC Defensvie Player of the Year, and won a CFP national championship. Pat was drafted ninth overall by the Broncos in the 2021 NFL Draft. He is the son of former NFL player Patrick Surtain who was his high school head coach.
Jeremy Shockey
A former American football tight end. He was drafted by the New York Giants 14th overall in the 2002 NFL Draft. He played college football at the University of Miami where he was an integral member of the 2001 National Championship team and was named a first team All-American. He was the winner of the first-ever Diet Pepsi NFL Rookie of the Year Award and received First-Team All-Pro honors in 2002. Shockey earned four Pro Bowl selections in his career and received Super Bowl rings with the Giants in Super Bowl XLII and with the Saints in Super Bowl XLIV. Shockey was inducted to the University of Miami's Sport Hall of Fame in 2017.
Roy Williams
A former American football safety in the National Football League (NFL) for nine seasons. He played college football for the University of Oklahoma, and was recognized as a unanimous All-American. He was a starter on the undefeated 2000 Oklahoma Sooners team that won the BCS National Championship, setting a school record for tackles for a loss by a defensive back with 12. He was drafted by the Dallas Cowboys eighth overall in the 2002 NFL Draft, and played professionally for the Cowboys and Cincinnati Bengals. He earned five straight Pro Bowl selections from 2003 to 2007. Roy was inducted to the College Football Hall of Fame in 2022.
Roy Williams
A former American football safety in the National Football League (NFL) for nine seasons. He played college football for the University of Oklahoma, and was recognized as a unanimous All-American. He was a starter on the undefeated 2000 Oklahoma Sooners team that won the BCS National Championship, setting a school record for tackles for a loss by a defensive back with 12. He was drafted by the Dallas Cowboys eighth overall in the 2002 NFL Draft, and played professionally for the Cowboys and Cincinnati Bengals. He earned five straight Pro Bowl selections from 2003 to 2007. Roy was inducted to the College Football Hall of Fame in 2022.
CLIENTS
Edgerrin James
A former NFL running back who played 11 seasons. He played college football for the Miami Hurricanes. He was drafted by the Indianapolis Colts fourth overall in the 1999 NFL Draft. EJ also played for the Arizona Cardinals and Seattle Seahawks. The AP NFL Offensive Rookie of the Year in 1999, he earned four Pro Bowl selections and four All-Pro selections. Edge is the Colts' all-time leader in career rushing yards, attempts, and touchdowns. He is 13th on the all-time rushing list, and a member of the 10,000 Yards rushing club. He was elected to the Pro Football Hall of Fame as a member of the Class of 2020.
Patrick Surtain
A former NFL cornerback who played 11 seasons. He played college football for the Southern Miss Golden Eagles, and was selected by the Miami Dolphins in the second round of the 1998 NFL Draft. Pat also played for the Kansas City Chiefs. During his career he was a two time All Pro and earned two Pro Bowl selections. In 2016, Surtain became head coach at American Heritage School.
Champ Bailey
A former NFL cornerback who played 15 seasons. He played college football for the University of Georgia, where he earned consensus All-America honors. Champ was drafted by the Washington Redskins in the first round of the 1999 NFL Draft, and also played for the Denver Broncos. He was selected to 12 Pro Bowls in his career, the most ever for a cornerback. He holds the current NFL record for most passes defended, with 203. In 2019, he was elected to the Pro Football Hall of Fame in his first year of eligibility. Bailey is widely considered one of the greatest cornerbacks in NFL history.
Ty Law
A former NFL cornerback who played 15 seasons. He played college football at the University of Michigan, and was drafted by the New England Patriots 23rd overall in the 1995 NFL Draft. Law is a two-time All-Pro, a five-time Pro Bowl selection, a Pro Bowl MVP, and he won three Super Bowls with the Patriots. His 53 career interceptions rank 24th all-time in NFL history; he is widely regarded as one of the best defensive backs of all time. Law was added to the New England Patriots Hall of Fame as its 20th member and was inducted into the Pro Football Hall of Fame as a member of the Class of 2019.
Guardianship Of Sean Taylor
A former NFL safety who played 4 seasons. He was selected by the Redskins as the fifth overall pick of the 2004 NFL Draft. As a high-school player, Taylor led Gulliver Prep to a Florida state championship and rushed for a state record 44 touchdowns in a season. He played college football as a defensive back for the University of Miami, where he was a member of the Hurricanes' 2001 BCS National Championship team and earned unanimous All-American honors. Sean earned two Pro Bowl selections and one All-Pro selection. He's a member of the Washington Ring of Fame, and one of their 80 greatest players of all time. His locker at Redskins Park was encased in Plexiglas and left the same way Taylor had left it, and in 2020 a road leading to FedEx Field was re-named to Sean Taylor Road in his honor.
Tony Dorsett
A former NFL running back who played 11 seasons. From Western Pennsylvania, Dorsett attended the nearby University of Pittsburgh, where he led the Panthers to the national title as a senior in 1976 and won the Heisman Trophy. He was the first-round draft choice of the Cowboys in 1977, the second overall selection. Dorsett was the NFL Offensive Rookie of the Year, Super Bowl Champion, 4x Pro bowler, 3x All-Pro, and a member of the Dallas Cowboys Ring of Honor. He is a member of the Pro Football Hall of Fame, and the College Football Hall of Fame.
Jon Vilma
A former NFL linebacker who played 10 seasons. He played college football at the University of Miami, winning a National Championship in 2001. He would go on to be drafted by the New York Jets in the first round of the 2004 NFL Draft. Vilma won a Super Bowl championship with the New Orleans Saints. During his career he was the NFL Defensive Rookie of the Year and earned three Pro Bowl selections. Jon currently serves as a color analyst for the NFL on Fox. Vilma was inducted to the New Orleans Saints Hall of Fame in 2017 and, elected as a member of the Orange Bowl Committee in 2018.
Patrick Surtain II
A current NFL cornerback. He played college football at the University of Alabama where he was a All American, SEC Defensvie Player of the Year, and won a CFP national championship. Pat was drafted ninth overall by the Broncos in the 2021 NFL Draft. He is the son of former NFL player Patrick Surtain who was his high school head coach.
Jeremy Shockey
A former American football tight end. He was drafted by the New York Giants 14th overall in the 2002 NFL Draft. He played college football at the University of Miami where he was an integral member of the 2001 National Championship team and was named a first team All-American. He was the winner of the first-ever Diet Pepsi NFL Rookie of the Year Award and received First-Team All-Pro honors in 2002. Shockey earned four Pro Bowl selections in his career and received Super Bowl rings with the Giants in Super Bowl XLII and with the Saints in Super Bowl XLIV. Shockey was inducted to the University of Miami's Sport Hall of Fame in 2017.
Roy Williams
A former American football safety in the National Football League (NFL) for nine seasons. He played college football for the University of Oklahoma, and was recognized as a unanimous All-American. He was a starter on the undefeated 2000 Oklahoma Sooners team that won the BCS National Championship, setting a school record for tackles for a loss by a defensive back with 12. He was drafted by the Dallas Cowboys eighth overall in the 2002 NFL Draft, and played professionally for the Cowboys and Cincinnati Bengals. He earned five straight Pro Bowl selections from 2003 to 2007. Roy was inducted to the College Football Hall of Fame in 2022.
Roy Williams
A former American football safety in the National Football League (NFL) for nine seasons. He played college football for the University of Oklahoma, and was recognized as a unanimous All-American. He was a starter on the undefeated 2000 Oklahoma Sooners team that won the BCS National Championship, setting a school record for tackles for a loss by a defensive back with 12. He was drafted by the Dallas Cowboys eighth overall in the 2002 NFL Draft, and played professionally for the Cowboys and Cincinnati Bengals. He earned five straight Pro Bowl selections from 2003 to 2007. Roy was inducted to the College Football Hall of Fame in 2022.
CLIENTS
Edgerrin James
A former NFL running back who played 11 seasons. He played college football for the Miami Hurricanes. He was drafted by the Indianapolis Colts fourth overall in the 1999 NFL Draft. EJ also played for the Arizona Cardinals and Seattle Seahawks. The AP NFL Offensive Rookie of the Year in 1999, he earned four Pro Bowl selections and four All-Pro selections. Edge is the Colts' all-time leader in career rushing yards, attempts, and touchdowns. He is 13th on the all-time rushing list, and a member of the 10,000 Yards rushing club. He was elected to the Pro Football Hall of Fame as a member of the Class of 2020.
Patrick Surtain
A former NFL cornerback who played 11 seasons. He played college football for the Southern Miss Golden Eagles, and was selected by the Miami Dolphins in the second round of the 1998 NFL Draft. Pat also played for the Kansas City Chiefs. During his career he was a two time All Pro and earned two Pro Bowl selections. In 2016, Surtain became head coach at American Heritage School.
Champ Bailey
A former NFL cornerback who played 15 seasons. He played college football for the University of Georgia, where he earned consensus All-America honors. Champ was drafted by the Washington Redskins in the first round of the 1999 NFL Draft, and also played for the Denver Broncos. He was selected to 12 Pro Bowls in his career, the most ever for a cornerback. He holds the current NFL record for most passes defended, with 203. In 2019, he was elected to the Pro Football Hall of Fame in his first year of eligibility. Bailey is widely considered one of the greatest cornerbacks in NFL history.
Ty Law
A former NFL cornerback who played 15 seasons. He played college football at the University of Michigan, and was drafted by the New England Patriots 23rd overall in the 1995 NFL Draft. Law is a two-time All-Pro, a five-time Pro Bowl selection, a Pro Bowl MVP, and he won three Super Bowls with the Patriots. His 53 career interceptions rank 24th all-time in NFL history; he is widely regarded as one of the best defensive backs of all time. Law was added to the New England Patriots Hall of Fame as its 20th member and was inducted into the Pro Football Hall of Fame as a member of the Class of 2019.
Guardianship Of Sean Taylor
A former NFL safety who played 4 seasons. He was selected by the Redskins as the fifth overall pick of the 2004 NFL Draft. As a high-school player, Taylor led Gulliver Prep to a Florida state championship and rushed for a state record 44 touchdowns in a season. He played college football as a defensive back for the University of Miami, where he was a member of the Hurricanes' 2001 BCS National Championship team and earned unanimous All-American honors. Sean earned two Pro Bowl selections and one All-Pro selection. He's a member of the Washington Ring of Fame, and one of their 80 greatest players of all time. His locker at Redskins Park was encased in Plexiglas and left the same way Taylor had left it, and in 2020 a road leading to FedEx Field was re-named to Sean Taylor Road in his honor.
Tony Dorsett
A former NFL running back who played 11 seasons. From Western Pennsylvania, Dorsett attended the nearby University of Pittsburgh, where he led the Panthers to the national title as a senior in 1976 and won the Heisman Trophy. He was the first-round draft choice of the Cowboys in 1977, the second overall selection. Dorsett was the NFL Offensive Rookie of the Year, Super Bowl Champion, 4x Pro bowler, 3x All-Pro, and a member of the Dallas Cowboys Ring of Honor. He is a member of the Pro Football Hall of Fame, and the College Football Hall of Fame.
Jon Vilma
A former NFL linebacker who played 10 seasons. He played college football at the University of Miami, winning a National Championship in 2001. He would go on to be drafted by the New York Jets in the first round of the 2004 NFL Draft. Vilma won a Super Bowl championship with the New Orleans Saints. During his career he was the NFL Defensive Rookie of the Year and earned three Pro Bowl selections. Jon currently serves as a color analyst for the NFL on Fox. Vilma was inducted to the New Orleans Saints Hall of Fame in 2017 and, elected as a member of the Orange Bowl Committee in 2018.
Patrick Surtain II
A current NFL cornerback. He played college football at the University of Alabama where he was a All American, SEC Defensvie Player of the Year, and won a CFP national championship. Pat was drafted ninth overall by the Broncos in the 2021 NFL Draft. He is the son of former NFL player Patrick Surtain who was his high school head coach.
Jeremy Shockey
A former American football tight end. He was drafted by the New York Giants 14th overall in the 2002 NFL Draft. He played college football at the University of Miami where he was an integral member of the 2001 National Championship team and was named a first team All-American. He was the winner of the first-ever Diet Pepsi NFL Rookie of the Year Award and received First-Team All-Pro honors in 2002. Shockey earned four Pro Bowl selections in his career and received Super Bowl rings with the Giants in Super Bowl XLII and with the Saints in Super Bowl XLIV. Shockey was inducted to the University of Miami's Sport Hall of Fame in 2017.
Roy Williams
A former American football safety in the National Football League (NFL) for nine seasons. He played college football for the University of Oklahoma, and was recognized as a unanimous All-American. He was a starter on the undefeated 2000 Oklahoma Sooners team that won the BCS National Championship, setting a school record for tackles for a loss by a defensive back with 12. He was drafted by the Dallas Cowboys eighth overall in the 2002 NFL Draft, and played professionally for the Cowboys and Cincinnati Bengals. He earned five straight Pro Bowl selections from 2003 to 2007. Roy was inducted into the College Football Hall of Fame in 2022.
Richard Seymour
A former American football defensive tackle in the National Football League (NFL) for twelve seasons. He played college football for the University of Georgia, and was recognized as a First-Team All-American. He was part of a defensive line that consisted of four future first-round draft picks. Richard was drafted by the New England Patriots sixth overall in the 2001 NFL Draft, and played professionally for the Patriots and Raiders. He earned seven Pro Bowl selections, five All Pro selections, and three super bowl championships. Richard was inducted into the Pro Football Hall of Fame in 2022.
Sam Madison
A former American football cornerback in the National Football League (NFL) for twelve seasons. He played college football for the University of Louisville, and was recognized as an All-American twice. Sam was drafted by the Miami Dolphins in the 1997 NFL Draft, and played professionally for the Dolphins and Giants. He earned four Pro Bowl selections, four All Pro selections, and a super bowl championship. Sam is a Ring of Honor member for the Louisville Cardinals.
Heath Miller
A former American football Tight End in the National Football League (NFL) for eleven seasons. He played college football for UVA, and earned All-ACC honors. Heath was drafted by the Pittsburgh Steelers in the 2005 NFL Draft. He earned two Pro Bowl selections, and won two Super Bowls. He is a Steelers Hall of Honor member, and UVA retired his jersey No. 89.
Jackie Taylor
UNC volleyball freshman, and the daughter of former All Pro NFL safety Sean Taylor. Jackie was ranked as the No. 3 volleyball prospect in the state of Florida coming out of high school. She will honor her father at UNC by wearing #21 – the number he wore during his time in the league. Taylor, a star volleyball player at her father’s high school alma mater – Gulliver Prep, committed to UNC in April of last year. Jackie led her high school team to their first State Championship her Senior year, similar to what her dad did his senior year for the football program.
Darrelle Revis
A former American football cornerback in the National Football League (NFL) for eleven seasons. He played college football for the University of Pittsburgh, were he earned first team All Big-East two years in a row. Darrelle was drafted in the first round by the New York Jets in the 2007 NFL Draft, and played professionally for four NFL teams. He earned the seven Pro Bowl selections, four first team All-Pro, and is part of the 2010 All Decade Team. Darrelle won Super Bowl XLIX and was inducted into the Pro Football Hall of Fame in 2023.
Julius Peppers
A former American football defensive end and outside linebacker in the National Football League (NFL) for 17 seasons. He played college football for the North Carolina Tar Heels, where he was recognized as a unanimous All-American, and was drafted by the Carolina Panthers second overall in the 2002 NFL Draft. Julius played for the Chicago Bears from 2010 through 2013 and the Green Bay Packers from 2014 to 2016. After rejoining the Panthers for the 2017 season, he retired after the 2018 NFL season.
Peppers was named to the Pro Bowl nine times, and both the first and second All-Pro teams three times each. In his rookie season, he was named NFL Defensive Rookie of the Year in 2002, where he recorded 12 sacks, 5 forced fumbles, and an interception, all while playing in only 12 games. He was named to the 2000s and NFL 2010s All-Decade Teams.
Ronde Barber
A former American football cornerback in the National Football League (NFL) for 16 seasons. He played college football for the Virginia Cavaliers, where he was recognized as a 2x All-American, and was drafted by the Tampa Bay Buccaneers in the 1997 NFL Draft. Ronde played his entire career for the Buccaneers.
Barber was selected to five Pro Bowls, accumulated three first-team All-Pro and two second-team selections. Ronde won the Super Bowl XXXVII. He also holds the record for most consecutive starts by a defensive back. Barber was inducted into the Virginia Sports Hall of Fame in 2014, and was inducted into the Pro Football Hall of Fame in 2023.
Dante Hall
A former American football wide receiver and return specialist in the National Football League (NFL) for 9 seasons. He played college football for Texas A&M, where he was recognized as a 2x Big 12 All-Team, and was drafted by the Kansas City Chiefs in the 2000 NFL Draft. Dante played seven years for the Chiefs and two years with the Rams. Dante was selected to two Pro Bowls, accumulated one first-team All-Pro and one second-team selections. He is nicknamed "the Human Joystick" and "the X-Factor". Hall was inducted into the Kansas City Chiefs Hall of Fame in 2023.
MARKETING AND ENDORSMENT
CONSUMER PRODUCT DEALS
Champ Bailey x Coca Cola Zero
APPEARANCE OPPORTUNITY
Sean Taylor x Mitchell &. Ness
Ty Law x ’47 Brand
Ty Law x ’47 Design Lab
Champ Bailey x UGA Bookstore
MEMORABILIA PARTNERSHIPS
TRADING CARD DEALS
Pat Surtain II x Boone Enterprises
Knowshon Moreno x Sports Addiction
Champ Bailey x Panini America
Pat Surtain x Panini America
OUR WORK
ABOUT US
GABRIEL DIAZ
Founder
Devoted to exceptional customer service, Gaby Diaz is a time-tested asset to the sports retail industry. Affable and experienced, Gaby immediately inspires confidence in those who work with him. After all, he has more than a decade of engagement in sports overseeing operations, event merchandising, product development, purchasing, partner relations, consulting, and management . He couples this with a disciplined work ethic and desire to continuously improve on player services dedicated to increasing fan satisfaction and financial returns.
DJ WILLIAMS
COO, Player Acquisition
DJ Williams is a University of Miami Hurricane National Champion, former first round draft pick, Denver Bronco and Chicago Bear. After his 11 year NFL career, DJ created a merchandise company called Dyme Lyfe which is now a nationally recognized brand that has been featured on ESPN and BroBible, to name a few. He’s been a part of the fashion industry for over 11 years and his main goal with Player Culture is to educate athletes interested in the Sport Licensed business.
PARTNERS
